CIO at InfiniteWorld and former co-founder CEO/CTO, DreamView: With over 30 years at Industrial Light + Magic, Electronic Arts, Disney’s ImageMovers Digital, and Pixar, Euan Macdonald has been at the bleeding edge of 3D CGI & visual effects innovation, with credits from Harry Potter to Jurassic Park and Star Wars. Expanding into immersive media and virtual reality in 2014, he led 3D VR on “The Recruit : R U In” a MetaVerse production, for Samsung and JauntVR, and went on to found immersive media company Holor in 2015. Overseeing strategic direction as CEO, Euan secured unprecedented access to the set of Michael Bay’s Transformers 5 to deliver world-first VR footage using Holor’s proprietary VR 360 cameras.
Euan’s latest venture, DreamView, capitalizes on the commercial application of these technologies, creating and managing 3D CGI photoreal and real-time virtual products and worlds, for the e-Commerce market, enabling virtual photos shoots and AR apps for retailers such as Amazon, Wayfair and Overstock. While also building a soon to be released blockchain and cloud enabled platform DreamView, in partnership with InfiniteWorld/SUKU, to facilitate the creation, production and management of CGI products and media for e-commerce.
Currently Euan is CIO at InfiniteWorld focusing on creating value to NFTs created on InfiniteWorld enabled experiences/marketplaces, through utilization and interoperability of NFTs with soon to be announced applications and games.